I first heard of Jon Gabriel a few years ago when he was being interviewed on Coast to Coast AM. He really impressed me with his straightforward approach. He has a gift for making a complicated subject easily understood. And weight loss has definitely become a complicated subjected nowadays. This is a book for someone who is serious about getting results. The idea of visualizing turns off some people, however, Jon Gabriel explains the science behind his techniques and why they work. As a trainer, I've tried many times to convince certain clients that their negative emotions and their stress levels are what's holding them back from reaching their weight loss goals. This book goes into great detail about the interconnection stress and emotions have on our hormones and how our metabolism runs in certain programs. Jon isn't preaching a "woo-woo" "think yourself thin" approach. He covers all aspects of weight loss in this book. This is a great book that I'd highly recommend to anyone concerned about their weight. I received a free review copy from Hay House, I wasn't paid for my opinion, and this is my honest assessment of this book.